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7 Reasons why the internship is essential for BBA/MBA fresher in Digital Marketing

It is that time of the year when University students prepare for their internship. One thing I have realized though is that most of them underestimate the value of an internship, and all they aim at is finishing it and presenting a report for the sake of marks. It can be easy to overlook the critical importance of getting a great internship experience. However, in today’s competitive economy, an internship is an important milestone in the path of your career. It is a wonderful and effective way to connect your academic experience with the professional work arena. It allows you to gain valuable exposure to the workplace, provides opportunities for skills development and gives you a competitive edge in the job search.

Choosing an internship is as important as your first job. The trouble with BBAs and MBAs popping out of  Universities today is that most of them have undergone hardly any interaction with the real world, whereas business is all about the real interactions.

A business student cannot afford to rely purely on textbook knowledge. He needs to stay updated about not only his own field but also all other fields, like Information Technology, Data Science, Digital Marketing etc.

Being a MBA/BBA  student, it is important to learn Digital marketing nowadays.

Importance of Internship in Digital Marketing

1. Importance of Digital Marketing Internship for BBA/MBA students

Digital marketing is a growing field with many opportunities and critical skills. If you’re searching for a role in digital marketing, looking for a position that will give you the opportunity to dive into Google Analytics, paid social advertisements, or SEO and want to learn how to get social media marketing experience, there’s no better way than through a hands-on internship. The more skills you can master through your internship, the more valuable you’ll be as you navigate through your career search after BBA/MBA.


2. Networking potential

Getting an internship in digital marketing is the opportunity to meet and interact with professionals is extremely valuable. By networking, you not only have the chance to learn the skills needed to advance your potential career path, but also the professionals may become your referees. Consider the professional and personal growth opportunities to find the right fill. For instance, I would not advise you to do your first and second internship at the same company unless you must. Try not to be reserved, but rather broaden your network.

3. An opportunity to figure out what kind of marketing career you want

Try something new! It’s better to figure out what aspects of marketing you like during a three-month internship than at the start of your career. Whether it’s going into a field of marketing that you’ve never tried before or working for a company that is different from what you’re familiar with, any extra experience you gain will help you discover what you want to do in the future.

4. A hands-on experience that makes an impact

What does a good internship look like? Well, we know what it doesn’t look like. One thing’s for sure: No one gains vital marketing knowledge through serving coffee. Hands-on experience is critical for growth in marketing. Look for a position that lets you get your hands dirty. Research what intern expectations are and what will you get out of the internship.

It’s important that each marketing internship you have to help you grow as an individual, as a coworker, and as an employee.

importance of internship nexgen innovators

5. Finding the Best What You Can Learn from Digital Marketing Internship

With a Google search with the correct keywords, you will discover lots of courses, by way of example you could look for `digital marketing and advertising program plus internship’, or `digital marketing and advertising course for graduates’. When you begin the course you will comprehend the difference between digital marketing and conventional marketing, exploring the basis of digital marketing and the chief tools to be a digital marketer. For instance, if you’re taking a course associated with business management, you will likely receive a management internship position.

Standard education gives such so that you can get experience in these feilds. In reality, true education is simply secondary for some students. Hence, it’s simplest to learn them online.

6. Become an In-Demand Professional

You’ve heard of the digital skills gap, right? There are 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides digital marketing students with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

During the recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression?

7. Boost your CV

An internship position in your CV will show that you have a fair idea of what the position is about and are ready to work. Top recruiters look for candidates with internship training as they are more capable of holding on to the responsibilities presented to them. The internship certificate further proves that you have put your competencies in the right directions while contributing to the roles attached to your internship.

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7 basic techniques of best digital marketing agencies?

Either you want to become a digital marketer or want to start best digital marketing agency you should have following 7 skills to make successful digital marketing campaign.

1. Content Writing

Yes content, can you write best content ?
You don’t need to be a professional content writer  for this. Consider the following things before getting started for Digital Marketing Campaign:

  1. Google and other social channels are highly focused on quality content these days. Your content should have the focused keywords that you are working on. Use Google Keyword Planner Tool to get the ideas for keywords.
  2. Your message should be short and simple. With release of Google’s Humming Bird Update on August 22, 2013, Google made it clear that the content is written for humans and not for bots.
  3. Do not copy and paste. Copy and pasting the content may result in downgrading your site ranking. Use tools like Copyscape to find out if your content is matching with someone else’s.

2. Knowledge of WordPress

If you want to learn digital marketing – you need a platform where you can easily update the content as per your requirements, without waiting for the developer to make changes for you. WordPress gives you flexibility to boost your content writing, design and development process with the help of various plugins.

3. Graphics Designing skills

Remember that saying a picture speaks 1000 words, So you should have a visual sense and you should know a bit about the graphics design. there are lots of tools available in the market

If you don’t know how to design, hire a  designer for you. But it’s very important to use images in your digital marketing campaign to show your message to end users.

4. Analytical skills

If you are promoting anything you should calculate your performance, so that you can work on the weak points of your campaign. You can use some tracking codes e.g Google Analytics, Facebook Pixel for precise reporting.


5. Optimize your content timely

Your website or blog should be optimized for minimum load time. We are living in a word where it takes only 3 minutes to renew an insurance policy. People expect speed and quality at the same time, optimizing both can result in better ranking and a successful campaign.

6. Content research:

Always keep an eye on your competitors. When you are running a campaign or writing something to promote a business, you should keep looking at your competitor’s content. It helps in making new strategies and get more ideas about the content. Tools like Buzzsumo, Ahref and NinjaOutreach helps you track your competitors.

7. Passion for Digital Marketing

If you are a person who gets motivated from real time results, then Digital Marketing is not for you. It may take around 1-3 months to get results from a SEO campaign. You need to be passionate for learning new techniques and methods of marketing.