Senior Performance Marketer – Google & Meta Ads (5+ Years Experience)

Role Overview:

NexGi is looking for a Senior Performance Marketer who has real, hands-on experience managing and scaling Google & Meta Ads campaigns in an agency environment. This is not a coordination role. This is a results-driven execution role where you will manage multiple client accounts, optimize high-budget campaigns, and drive measurable ROI. We need someone who understands funnels, data, attribution, and scaling strategies, and stays aligned with the latest Meta & Google platform updates.

Who Should Not Apply:

• Candidates without digital marketing agency experience
• Those who have only handled small budgets or single-brand accounts
• Marketers who rely only on automation without understanding fundamentals
• Professionals uncomfortable with performance pressure or ROI accountability

Core Responsibilities:

1. Plan, execute, and scale campaigns across:
   • Google Search
   • Google Display
   • YouTube Ads
   • Performance Max
   • Meta Ads (Facebook & Instagram)
2. Manage multi-client, high-budget accounts with ROI focus.
3. Optimize funnels for:
   • Lead generation
   • E-commerce sales
4. Conduct audience testing, creative testing, and landing page optimization.
5. Monitor and improve key metrics:
   • ROAS
   • CPA
   • CTR
   • Conversion rate
6. Track and report performance using:
   • GA4
   • Google Ads
   • Meta Ads Manager
7. Coordinate with creative, content, and strategy teams.
8. Deliver weekly and monthly reports with clear action plans.

Required Skills (Must-Have):

• 5+ years of hands-on experience managing Google & Meta Ads
• Mandatory experience in a digital marketing agency
• Strong understanding of:
  • Conversion funnels
  • Attribution models
  • Audience segmentation
  • Scaling frameworks
• Proven experience handling lead generation and e-commerce campaigns
• Ability to manage multiple client accounts simultaneously
• Strong analytical and decision-making skills
• Up-to-date with platform updates, policy changes, and ad formats

Required Skills (Good-to-have):

• Experience with CAPI and advanced tracking setups
• Knowledge of Google Tag Manager and server-side tracking
• Exposure to CRO and landing page optimization
• Experience scaling accounts beyond ₹10L+ monthly spend
• Team leadership or mentoring experience

What We Care About More Than Degrees:

• Campaign results you’ve driven
• Your ability to explain why something worked or failed
• Ownership mindset and accountability
• Speed of testing and optimization
• Strategic thinking backed by data

Application Instructions (Important):

Please share the following while applying:

• A brief summary of your agency experience
• Approximate monthly budgets you’ve managed
• Types of campaigns handled (lead gen / e-commerce / B2B etc.)
• Tools you actively use (GA4, GTM, CAPI etc.)

Shortlisted candidates will go through:

• Technical screening
• Case-based discussion
• Final leadership interview

Perks & Benefits:

• Work with diverse D2C and service brands
• Exposure to high-budget performance accounts
• Performance-driven growth environment
• Collaborative, execution-focused team culture
• Opportunity to grow into a performance leadership role

Apply Now