Digital Library, Domains, IP Address

What is direct IP-Access – #Digital Literacy

A direct IP-access allows the user to access a website using its root server’s IP-address. For instance,Google.com is securely accesible using its IP-address 216.58.193.78. Think of it this way, remember the product, you purchased in yesterday’s example in What is a Proxy Server? (Which, by the way, you could read/listen to by clicking on the […]

Written by Pratham Yogendra
Posted on - 3 min read
Digital Library

What is a Proxy Server? – #Digital Literacy

In the simplest of terms, A proxy server is a gate that separates your computer and the Internet. Meaning, when you type a URL, instead of searching for it on the Internet, Your request will first go through a proxy server and then, to the Internet. It acts as a secure gate between your computer […]

Written by Pratham Yogendra
Posted on - 5 min read
Digital Library

What is Page Authority? – #Digital Literacy

Moz (an SEO Company) developed a metric to  predict how well a page from a website can attain organic search results called Page Authority.   The prediction is logarithm based. And it depends upon the number of backlinks to a specific page of a website. Why does it Matter? Again, Page Authority isn’t the only direct […]

Written by Pratham Yogendra
Posted on - 3 min read
Digital Library

What is Domain Authority? – #Digital Literacy

Moz (an SEO Company) developed a metric to  predict how well a site can attain organic search results called Domain Authority.   The prediction is logarithm based. And it depends upon the number of backlinks to the root domain of a website and to the internal pages of the website.  Why Domain Authority matters? Domain Authority […]

Written by Pratham Yogendra
Posted on - 4 min read
Digital Library, Domains

What is an MX-Entry? – #Digital Literacy

In a DNS, MX-Entry stands for a Mail Exchange entry. It is a block of information in the MX section of the DNS Records that allows the brands to seamlessly communicate on behalf of their domain name. For instance, you can contact us at [email protected] and it is only possible due to the MX Entries […]

Written by Pratham Yogendra
Posted on - 5 min read
Digital Library, SSL

What is a Secure Socket Layer(SSL)?

SSL(Secure Socket Layer) is a form of soft-tech that is responsible for maintaining a secure communication between two computers on the Internet.  It uses a SSL certificate with a public key to communicate with the client. It is an industry standard that allows a client and a host to transfer and receive sensitive data in […]

Written by Pratham Yogendra
Posted on - 6 min read
Digital Library, Editor's choice

The caste system in the Domain Name!

We normally condemn the way the caste system has divided the society. But, on the Internet, we’ve quite adapted this terminology to help explain the optimized use of domain name extensions. On the Internet, domain extensions can be classified as the caste of a brand. And, by caste, we tend to imply the nature/niche of […]

Written by Pratham Yogendra
Posted on - 5 min read
Digital Library

What is a Domain Name?

In this article, we’ve answered all questions related to a domain name including: What is a domain name? Why do you need a Domain Name? How can you purchase a domain name? Can I change my Domain Name after creating a website without effective SEO? What is the best solution for for changing the domain […]

Written by Pratham Yogendra
Posted on - 3 min read
Editor's choice, Guidelines

20 Important factors to consider while purchasing a perfect domain name!

It is rather clear that whilst building a digital brand, it is important to focus on purchasing a perfect domain name. But, most of us fail to get the perfect start. And, we, at NexGen, have been in this field for a while. Based on our experience, we’ve curated a few important factors for a perfect […]

Written by Pratham Yogendra
Posted on - 5 min read
e-Commerce

How Amazon Streamlined the e-commerce sector

In the recent past, we spoke about How Flipkart revolutionized the e-commerce industry by introducing an all-in-one shopping platform pan India. And, it is only fitting that we talk about how Amazon Streamlined that shopping experience by improvising on customer experience for the consumers. This case study briefly talks about how Amazon introduced the concept […]

Written by Pratham Yogendra
Posted on - 5 min read