Launch to Scale INDIA’S FIRST PMS RELIEF GUMMIES

We have helped Auntfloh launch India’s first PMS relief gummies with an authentic brand presence with our Agile Brainstorming, Designing thinking and Lean UX approach.

Launch to Scale INDIA’S FIRST PMS RELIEF GUMMIES

We have helped Auntfloh launch India’s first PMS relief gummies with an authentic brand presence with our Agile Brainstorming, Designing thinking and Lean UX approach.

Overview

There’s nothing worse than an ambitious woman giving up on her ‘biological’ shortcomings, which stands as a hurdle in the worn-out road to success, driven by many but accomplished by some.

With this aim, Akshay & Tanisha decided to make a full stop to this situation and launched INDIA’S FIRST PMS RELIEF VITAMIN GUMMIES with the name Auntfloh.

Overview

There’s nothing worse than an ambitious woman giving up on her ‘biological’ shortcomings which stands as a hurdle in the worn out road to success, driven by many, but accomplished by some. With this aim Akshay & Tanisha decided to make full stop on this situation and launched INDIA’S FIRST PMS RELIEF VITAMIN GUMMIES with name Auntfloh.

Scope of Work

Define Customer Experience

Defining Customer Experience (CX) is always a challenging task. It requires in-depth R & D on targetted persona.

User Interface Design

We had to design a User Interface (UI) which creates a strong emotion and results in a better CX.

Development, And Maintenance

Speed, Security and Scalability are the major aspects that we consider during staging and deployment.

Challange

There was only a single product, and the website must not look blank. It should be girlish, cute, hygienic, authentic, fast loading, super impressive order panel, and most importantly, the checkout process must be smooth and easy.

Solution

We have conducted a UX survey related to this concept on the vertical of PMS and eCommerce journey and problems. We identified the key sets and designed a data-driven 100% customer-centric UI & UX. Our single aim always is to increase customer experience.

Our Approach

Agile Brainstorming is something that we love to do with the client. It helps us in defining an ideology & refining it with sprints.

Exploring new ideas, implementing & experimenting with the feedback made it more efficient to achieve our goal.

That was the exact approach we used with Lean UX designing thinking.

Our Approach

There’s nothing worse than an ambitious woman giving up on her ‘biological’ shortcomings which stands as a hurdle in the worn out road to success, driven by many, but accomplished by some. With this aim Akshay & Tanisha decided to make full stop on this situation and launched INDIA’S FIRST PMS RELIEF VITAMIN GUMMIES with name Auntfloh.

Timeline

Visuals

Montserrat

Regular 16px

Semi Bold 18px

Bold 25px

Highlights

1.

Intuitive login popup

The idea of placing this girl is to showcase a bold, modern & self-empowered woman.

2.

EMI options

We have integrated Seezle for EMI’s in the payment methods. So we can empower the users to pay a minimal amount per week.

3.

Variations

We have kept the variation easy to use. It should be cute, user friendly & stand out with tags like “Best Value” or “Best Seller”.

4.

Quick checkout

We made the chekout process easy and convenient for a better shopping experience.

5.

Compact gallery

A new product requires a new presentation. With the card layout the user can see what’s next and get the same view on all devices.

6.

Overlay actions

The overlay button helps in improving the click through rate and improves the UX on long landing pages.

7.

Ingredients popup

We made popup cards to concise the information. Users can get to know about all the ingredients without leaving the page.

8.

Reviews engine

We designed a custom reviews engine to showcase the customers’ reviews, images, videos, and star ratings about the product.

9.

Subscribe and save

To encourage the visitors for being recurring customers, we have introduced discounts on subscriptions.

10.

Upsell on empty cart

Cart page is an important part of the customer journey. We utilised the empty cart page to upsell products.

11. Quick Order via Whatsapp

By integrating Whatsapp quick order on the website, we have seen 20% of interested buyers enquiring about the product.

Some of them were more interested in learning about the product first than going to place the orders. Whatsapp chat builds confidence and makes communication convenient.

12. Wheel

There was only a single product and the website must not look blank. It should be girlish, sexy, hygienic, authentic, fast loading, super amazing order panel and most importantly checkout process must be very smooth.

Spin the wheel

We designed an in-house wheel spinning game for better customer engagement. It offers the customer a random discount. The admin has full control over the content and offers available in the wheel.

It helps customers to get discounts and store owners to get more sales. It’s a win-win for both.

Impact

We have seen a great result in customer engagement and a better sales conversion ratio than our competitors.

15%

Subscription orders

55%

Recurring customers

3.5%

Conversion rate

5000+

Orders in first quarter

Client Review

“NexGen is a good choice
and I highly recommend.”

“ If I can work it out great with you guys. I guess other people find it much easier to work with you. So yeah, NexGen is a good choice and I highly recommend them to others.“

“NexGen is a good choice and I highly recommend.”

“ If I can work it out great with you guys. I guess other people find it much easier to work with you. So yeah, NexGen is a good choice and I highly recommend them to others.“