A+ Content 101: Boost Your D2C Sales by 10% and Beyond

1. How much power does the heater consume?
2. How much heat does it generate?
3. What materials is it made of?

1. Which model is more cost-effective—one with a higher upfront cost but lower electricity bills or a cheaper one using more power?
2. How much space can each heater cover? How many would you need for the entire office?
3. Service and Support: Is on-site repair service available, especially since the heater is bulky and difficult to transport?

Why A+ Content Matters?

1. High-Quality Visuals – Showcase the product from different angles and in real-life use.
2. Value Proposition – Explain how the product solves a problem or adds value.
3. Unique Selling Points (USPs) – Highlight what makes your product better than competitors.

What is ideal A+ content look like?

1. Example 1: Selling a chair for a waiting area? Focus on its design, durability, and longevity. Comfort is secondary because people won’t sit for long.
2. Example 2: Selling a gaming or office chair? Emphasize ergonomic design, back support, and how it reduces the impact of long hours of sitting.

The Impact of A+ Content

1. Tell your brand story.
2. Highlight key product features.
3. Address potential customer concerns—all through engaging visuals and persuasive content.

In the crowded world of e-commerce, A+ Content is your competitive edge. It’s not just about selling a product—it’s about delivering an experience that converts browsers into buyers.

Now let’s move on on to our next chapter.

Chapter 2: Must have of A+ content

Let’s start with the essentials. These are the absolute must-haves for your for your single product page:

1. Show the SKU: 
   1. SKU stands for Stock keeping unit 
   2. and it is the unique number of your product that you assign to each product. 
   3. As product titles keep changing with marketing requirements. It becomes the primary identifier. 
   4. So if any customer calls you or chats with you for support. It helps you to easily identify the product.
   5. Keep the SKU name logical e.g. this SKU code PS2409001
      1. The first 2 characters represent the category of the product.
      2. Next 4 characters represent launching year & month
      3. And the next 3 digits are sequences. 
      4. By giving such a logical number, you can launch 999 products under one category in a month and your SKU will not be duplicated ever.
2. Product title: Keep the product title unique & SEO friendly.
3. Product short description: Must clearly set the right expectation from the product e.g. size, material etc. It helps you to save the returns e.g. below example has shown size in the bottom which the user might not read.
   

   And below brand has kept just after the product with clearly mentioned its pure pashmina and what’s the size. 
   

4. Product Benefits: Use bullet points and visuals to emphasize what problem your product solves or USP points – just after product short description. Like this
   
5. High-Quality Images: Invest in professional photography or 3D renders. Blurry or unprofessional images are a conversion killer. Here you have to keep 3-4 photos. Let me give you one example from the jewellery industry:
   1. In first slide always keep raw product
   2. Second slide with one model wearing it. 
   3. Third must a zoom view highlight design 
   4. Forth slide must be talking features or technical specifications
   5. Fifth slide should contain certification about your jewelleries
   6. These are the minimum things you should include.
6. Mobile Optimization: Your entire images must be optimised for mobile. When I say this I’m not talking about responsive design. Because that is not part of A+ content. If you are showing some content written on your images then it must be reliable on mobile devices.
7. Brand Story Section: This is where you connect emotionally with your audience. Highlight your values, vision, and what makes your brand unique.” such as this brand is showing their heritage & legacy. If this can be a video. It will be more impactful. 
   

But generating detailed content for every product is very time consuming. So whenever you start your new D2C store select a lesser product by doing competitive research. We don’t recommend launching more than 50 – 150 products based on industry. As the lesser product you will have, you can have more control over quality A+ content and then add another batch of product in phase 2 and keep doing it.

And how can you generate faster A+ content using our free AI assistance we will learn in chapter 5. Now once you have done with essentials, move your content & graphics team for Good to have list. Which I’m going to convert in our chapter 3.

Chapter 3: Good To Have of A+ Content

1. Manual Related products:

Mostly D2C owners keep this section automatic. But make sure you control this section and showcase the most relevant product which is similar to the current. It can be price wise, quality wise, variant wise. And it should be according to your niche and their way of thinking. Let me explain your mind’s perception of customers with my heater purchase example. Initially the sales person showed me a mid range product, then a high range product and low range product. This was an example of price point.Another example of variation is like this brand is showing available colors. 

2. Offers on PDP

PDP standard for product display page. Most people show their offers on the home page, you should bring that on a PDP. It will help you to engage more with customers. For example, this brand is doing it in the right way.

3. Delivery ETA

Delivery ETA is very important as it helps customers to purchase the product with the right mindset. Otherwise customers order COD and cancel it or go not responding when the delivery person reaches nearby and it’s already 5-6 days.

4. Return Policy 

Giving return policy of at least 7 days increases the trust factor, basically here you are giving customers confidence to take and try it and 

1. if they find something wrong or not as per we mentioned on our website they can return. It increases conversion.
2. And open the privacy policy in popup is a must, you shouldn’t allow users to go out of a single product screen. 

5. How to use

How to use helps you to showcase multiple use cases of your product. If your product is innovative then it becomes a must. E.g. beard oil, any cream – where brands show how to apply to get best results.

6. Basic live chat support

If you can add a live chat, people can ask the instant doubts it increases the trust factors. It can be basic chat or you can redirect users to your whatsapp. If you are using whatsapp, it has the plus point  that you get the mobile number of your customer.

7. FAQ

You should list a few most frequently asked questions. This section is best fit for clearing doubts & stuffing SEO content.

8. Long Description

It helps you to write SEO content only.

Chapter 4: Delighters of A+ Content

Now let’s talk about Delighters – the cherry on top of your A+ content strategy. These are the elements that go beyond the basics and make your product page more authentic, transparent and nudge the user to buy. Adding them can elevate the customer experience and give your brand a competitive edge. Let’s dive into them.

1. Product Reviews

Reviews are social proof, plain and simple. The more authentic, the better. A product page with visible customer reviews, especially ones with images or videos, builds trust and reassures potential buyers. If you are planning to get a review from your customer here is a Pro tip: don’t just showcase reviews that say, ‘Great product.’ Highlight detailed ones that mention specific features your audience cares about.

For example, if your product is a pashmina scarf, showcase a review where a customer talks about its softness, warmth, and durability. Bonus points if they share how scientifically they styled it and the story behind that! This kind of thing connects emotionally with your audience.”

2. UGC (User-Generated Content) Videos

UGC videos are game-changers. Why? Because people trust people. When your customers share their genuine experiences with your product, it resonates deeply with potential buyers.

You can encourage your customers to upload short videos of how they use your product or even run a small contest or ask influencers to review your products. Feature these videos directly on your product page to boost conversions.

For instance, if you sell beard oil, show a video of a customer sharing their grooming routine and the results they’ve achieved. It’s authentic, relatable, and sells without being pushy.”

3. Alternate Product & comparision 

Let’s be honest: shoppers are always comparing. Why not make it easier for them? Create a clear comparison chart that highlights what sets your product apart. If you’re competing with other brands, compare attributes like material quality, features, and value for money. If you have multiple variations of the same product, like different sizes or colors, compare those too.

Again if you remember the heater example – sales person given me a comparison of their own three different products on price point and other technical spciefications”. It made it easier for me to understand & choose the right one based on my needs.

4. Pincode Deliverables Check with Delivery Price

This feature might seem minor, but it’s a massive trust builder. A simple pincode checker lets customers know whether the product is deliverable to their location and, if applicable, then what’s the shipping cost. Why is this important? Because it reduces friction. The last thing a customer wants is to go through the entire checkout process only to discover delivery isn’t available in their area. Be upfront and transparent, and watch your cart abandonment rates drop.”

5. Clarity in Deliveriables 

Clarity is king. A clear breakdown of what your product includes eliminates buyer confusion, sets right expectations and reduces chances of return. For example, if you’re selling a kitchen tool set, list every item in the set: and we recommend a creative infographic to display this information. This is a must for electronics, electrical appliances & tools. It’s all about making your customer’s decision-making process as effortless as possible.

6. Values & Features Creative Sections

This is your space to make an emotional connection. Use visually appealing creative sections to communicate not just what your product does but what your brand stands for. For example, see this brand, they have categorized their features, focused on minor details connecting with health benefits & as problem solvers of our daily problems.

If I conclude, Delighters are the elements that make your product pages shine. From customer reviews to UGC videos, comparison, and creative storytelling, these extras build trust, reduce friction, and create a memorable shopping experience.

When implemented well, these details can turn a casual browser into a loyal customer. But remember, don’t overwhelm your product page – pick and choose the Must have, good to have & Delighters that make the most sense for your product and audience.

To set the right combination you need an experienced company like us where we can put our working frameworks and experienced people but we have the limited capacity of signing up new customers every month. So I’ve trained AI assistance for you. That we are going to learn in our next chapter.

Chapter 5: Leverage AI for A+ Content:

So this is our AI assistance for A+ content. The link will directly go to our custome trained AI chatbot. Just click and enjoy.