In the previous article, we spoke about what a CMS is and how it works. But, we believe that the podcast isn’t quite complete without us talking to you about the factors that make a CMS the best.
We have divided this article into 4 parts for an interactive experience.
Factors that determine a CMS!
A Content Management System makes it easier for you to push, manage and update content regularly on your website without rewriting the code for every page.
And, here are the 3 factors that determine a CMS.
1.1.Reliable Content Update and Distribution:
A Content Management System, in the end should, help you push, manage and update content seamlessly on your website.
And, it is only possible if it’s reliable. Meaning, it should publish the scheduled post at the scheduled time without delay. Similarly, it should allow you to easily draft the post and update it accordingly.
Think of it this way, if you publish a content piece that requires you to regularly update it. And, if your CMS doesn’t provide an easy interface to update the content, it would be difficult for you to update it. In addition, it should make changes to the existing post instead of publishing a fresh new updated post.
1.2.Search Engine Optimization (SEO) Tools:
Now, content creation is not just about the content you publish. It is also about how you optimize it to rank the search engine.
Search Engine Optimization tools play an integral role in the functioning of a CMS. Your CMS must feature the major SEO Tools to make it easier.
For instance, the WordPress CMS used to draft this content piece supports a free-version of Yoast SEO tool which allows us to optimize our content according to the search engine.
Security is an important aspect in the digital space.
A secure digital space provides a comfortable customer experience. It stimulates a trust factor amongst the consumers.
And, you’ll need to make sure that your content management system has no loophole for any hacker to crawl into your digital space.
For instance, if you publish regular content with a stable growth in traffic. And, if you happen to use an insecure CMS, it’ll be easier for hackers to attack your digital space and target your users using your CMS.
And, as we’ve repeated it in our earlier articles/podcasts, for any end-user, your website’s negative digital experience will only represent your failure to deliver on the promise.
Building a brand on the Internet allows you to target an audience of the Internet.
Meaning, you could target an audience of 7 billion from around the world by operating out of your central store.
But not everyone from the 7 billion can understand english. And, for you to be able to develop a variant of your website specific to a regional language is difficult and expensive.
Thus, it is rather important for your CMS to support majorly accepted languages and translate your website for the user at his/her convenience.
2.2.Responsiveness on Mobile:
Now, another important factor to consider is that not everyone from the 7 billion use a computer to visit your website.
Therefore, your CMS must support the responsive content placement methods for your website to responsively adapt to the device and display the content in a proper manner.
3.1.Seamless Theme integrations:
Themes are the most essential integration in a CMS.
If a CMS is the structure of a body, then a theme is the skin to it. Meaning, your Content is only readable if it has a theme that defines your brand’s identity.
And, your CMS must seamlessly allow you to integrate existing or new themes and update them when necessary without disrupting the regular flow of the website.
Think of it this way, if you ever wish to change a theme in future, your CMS must seamlessly allow you to change the theme right from the CMS’s settings and easily placehold the necessary content according to the new CMS.
3.2.Seamless Plugin integrations:
Plugins help you integrate tiny yet powerful features that act as an icing for the cake. These plugins allow you to streamline the end customer experience and provide a better digital value.
For instance, the add to calendar icon on your favorite events website which adds your events to the calendar is just a plugin integrated to the CMS.
And, it is important for a CMS to streamline the plugin integration and support it seamlessly.
What are the myths around a CMS?
1.Using a CMS ends the need to manually market the content?
No, a CMS is just a content management and distribution system.
It would help you understand how your content performs. But, for you to reach people, you’ll still have to talk about it on different platforms.
2. Using a CMS ends the role of a web-developer?
No, for an extent, it would limit the work of a web-developer. For instance, you could change the theme from the given theme store.
But, configuring it to streamline the customer experience and suit your website perfectly is still a web-developer’s job and you will need web-developers who understand the CMS perfectly.
Which CMS do we recommend?
We’d recommend for you to go with WordPress as it’s flexible and fluid. Its seamless theme and plugin integration allows you to integrate the best of themes and plugins.
Why do we recommend it?
We’ve, at NexGen, have been in the web-development field for a while now. And, in due time, we’ve understood how WordPress is robust and powerful as a Content Management System.
And, not that it doesn’t have flaws. But, the 24×7 support by WordPress team and quick fixes make it easier for us to recommend. In addition, its flexibility makes it easier for us to build any website with the WordPress base and deploy it easily.
Will NexGen help you in the process of integrating a CMS to your digital space?
We, at NexGen Innovators, will help you with just as anything related to web-development. To initiate a conversation with our team, you can click here.