Moz (an SEO Company) developed a metric to predict how well a page from a website can attain organic search results called Page Authority.
The prediction is logarithm based. And it depends upon the number of backlinks to a specific page of a website.
Why does it Matter?
Again, Page Authority isn’t the only direct factor for you to rank up on the search engine. But, it can sometimes help you determine the niche of content preferred by your audience.
In simple terms, it provides an insight on the pages which make your website reliable. It helps you understand the unique referral point of your website.
What are the benefits of calculating Page-Authority?
Calculating the page authority will help you understand the quality of your content, the page’s Search Engine optimization, the current contextual need or the latest market trend. It will help you understand the triggering keywords that increase the chances of ranking an individual page on the SERP.
It will allow you to understand the core reason for why the page ranked. Meaning, you could understand the ways to perfectly rank a page. May it be certain SEO optimizations, Niche-Trend or the UI/UX of the page.
From a writer’s perspective, the calculation of the authority of a certain page will allow the writer to understand his/her content better. It increases the writer’s awareness over his/her work.
An increase in page authority, increases the domain authority as well.
How to check your website’s Page Authority
You could check it in two ways.
1.By using ahrefs page authority checker
2.By using Moz page Authority Checker Tool
What are the Factors affecting it?
The five main factors that affect the page authority are Backlinks, Content, Context, Consistency and Quality. An interesting fact ,though, is all of them are intertwined.
For instance, if you create quality content on a consistent scale and push it on a contextual basis, you’ll notice that the brands/websites will start backlinking content to your pages.
How to increase it?
To increase it, we’d recommend consistently pushing quality content based on the context. And, this would increase the probability of other websites backlinking to your root domain.
To start with, find a niche of content that you’d love to produce and start producing it in the form of blogs(with images), podcasts and videos.
Do note that if you just launched your website, you should prefer to not rely on the Page authority. It is 2020 and we know that you can be a jack of all trades on the Internet to sustain and We’d recommend you to experiment with multiple niches of content.