Digital Marketing

6 Online Marketing strategies for Businesses in 2022

Written by Tarun
Posted on - 5 min read

Online marketing is using the medium of the internet to market messages of a brand, mainly to a targeted audience.

  • It appears on mail, social media, mobile devices, search engines, and web browsers.
  • Helpful for brand exposure as it reaches a broad audience.
  • Who can track it later for the measurability of a business?
  • Inexpensive as compared to traditional advertising.

Important online marketing strategies

1. Display marketing

Display advertisement of Mi
  • Display marketing is when brand advertisements are placed on third-party websites. On clicking, it redirects the user to the brand page.
  • They appear as banners of all sizes and shapes, and also as text ads that are relevant to the brand content.
  • Also, selecting carefully the placement of website advertisements that complements the brand position, is the best way to carry out display advertisements. 
  • One of its best forms is retargeting, where ads are shown to audiences already existing in your database and have visited your website before.

2. Email marketing

Flipkart's email marketing
  • Email marketing is using email to market your business service or products.
  • It is also a crucial channel to keep in contact with the existing customers of the brand.
  • It is to keep the customers informed about brand news, product updates, offers, sales, providing tips, any call for action, etcetera.
  • Therefore, faster sales happen when products or services are marketed through emails.

3. Content marketing

  • Content marketing involves promoting the content developed by the brand like relevant blogs, articles, podcasts, videos, etc, to attract and retain the audience.
  • Its main focus is increasing the traffic to the brand page by improving the site’s SEO. This can be more effective by featuring the content on various relevant websites through pay-per-click and similar paid advertising methods.
  • Consistency in content marketing helps in establishing and maintaining a good relationship with the customers, thus helping in brand credibility.

4. Social media marketing

Social media online marketing strategies.
  • Social media marketing is marketing the brand to users on social media platforms.
  • Paid ad campaigns run on social media to reach the target audience of the brand.
  • It subsequently uses user information to serve the users with relevant content or service.
  • It also helps the brand connect to its ideal buyers by using demographic, psychographic, geographic, and behavioral characteristics.

5. Mobile marketing

watching advertisement on mobile. Online marketing strategies.
  • In mobile marketing, the advertisers reach their audience through mobiles.
  • Moreover, it involves the use of text messages, apps, MMS, push notifications, banner advertisements, etcetera.

6. Search engine marketing

Advertisement on google's search engine online marketing strategies
  • It is also a range of paid marketing that appears on the result pages of search engines.
  • They look very similar to organic search results.
  • Website owners use this technique to ensure a more extensive reach for their website.


Marketing is one of the most crucial aspects of running a successful business. To implement the right marketing strategy correctly it is advised to consult a Digital Marketing Agency that can take care of all the necessary requirements for marketing your business to the right audience.