The inexpensive website doesn’t cost us directly — It cost us indirectly
Yes, when we need a website, almost 90% of us start finding an inexpensive website or cheap website developer or cheap website designing company. And their bad luck they get!
As the website is a tradition for years and people don’t know how they can build a brand and its importance — It also becomes a social responsibility to have a website to start any kind of business.
We want to fulfill this social responsibility at the lowest price and we choose this cheap inexpensive website developer. And seriously if you are just doing to fulfill the responsibility then you must try free or DIY methods to create websites.
But it 😐 costs you indirectly!
It’s like same as you hiring a low-cost bad carpenter to design your office or you are designing yourself by playing the role of a carpenter.
You know the result.
Your office wouldn’t be able to showcase and in result when your client will visit!
They will get a bad image of yours.
This article especially I wrote to let the people know the importance of why we shouldn’t go with cheap website developers or company, how eventually that cheap website become more costly to us.
So let’s start!
1. A negative branding
The first result you get from it!
It’s quite obvious we can’t get quality on a cheap inexpensive website. Due to budget constraints, the developer will use low-quality graphics, wouldn’t do research on your clientele, don’t focus on what’s computer literacy rate your clientele has, and write himself low-quality content. This means by choosing a cheap website developer we have created a virtual cheap branding of ours over the internet. Which do branding but negatively and feel less authentic.
2. Less Authenticity = Fewer Sales 💰.
Negative Branding will directly impact your sales, It’s practical!
e.g You are a parent and want to search for a school for your kid. You google nearby of your area and see different websites of different schools.
Now you take the decision by how much the school website seems convincing to you and how much authentic they are appealing. Through the website, they are selling their school. Same through the website you are selling your services or products.
So I hope you got the point of how you are losing sales.
3. Not scalable
Remember – Low budget website are designed to meet current requirements.
Because developers don’t have quality resources to invest in analysis with their clients. The result you can’t scale with that inexpensive website. when you scale, you need to start from scratch.
Which is very painful 😞 !
4. Lost of marketing 💰 cost.
Somehow we are investing money 💰 to market our website, either verbally, through banners, posters, or by running an online campaign.
But when such a marketing technique works and our potential clients go to our website, they don’t feel authenticity or quality in our work. In reality, It doesn’t matter what good level of quality we are providing, but here we failed to represent it due to the cheap website.
Means less conversion = loss of marketing 💰 cost
5. Lost belief in website
When our potential clients don’t convert into customers. We get frustrated and stop investing money and time. And finally, we leave this marketplace and potential customers also. Those we could convert by investing a little more in the starting!
6. Bad optimized code = Low-speed score 🚀
As per current trends 🐵 users are increasing, 🌐 website also increasing — but patience to wait of website loading time is decreasing for our end users.
Let’s take your example and you need the best website developer in Delhi. Now you go on google and search with the keyword “best website developer in Delhi”.
You get a list from google and click on the first link. Now suppose it takes 7 seconds and still loading.
What you will do next 🤔. ?
You simply back and click on the next link!
The first website owner lost the potential client!
7. Bad for SEO
Now with the last example – google will notice user clicked the back button from the first website and went to the second option. Google algorithm will punish and logic of, there is some problem in the first link and second link is good because the user is spending more time on that.
Now Google will rank down the first link and up the second link.
So We have just realized we lost the potential client and google ranking too.
Here are a few tips that you check – whether your website is optimized & authentic or not.
- The Code of our website should be optimized – there shouldn’t be extra code.
- Images should be optimized – This means the size of the images shouldn’t be larger or lesser than required, because a lesser size will result in pixelation issues, and the larger size will take more time to load. And last, the image should be in the right proportion. It shouldn’t be stretched.
- Database Structure – The database must be structured properly.
- Lazy loading should be implemented – which means if you are loading any page and you are unable to see the bottom images, then it should load when you scroll and go up to that image.
- Browser cache must be implemented – This is something where your website development tells the browser what to cache. This means if your logo is coming on multiple pages then on 1st request it should be cached in the browser and onwards 2nd request should come from the browser itself.
There are 100+ lists of optimization techniques that we follow in NexGen. If you want to develop a high-quality, customer-centric design with properly scalability you can contact us via visiting www.nexgi.com/contact-us
So Guys thanks for your time and support!