Digital Library, Domains, SEO Optimization

How to change domain name without affecting the seo?

Agility and development are two key aspects of building a digital brand. And in certain cases, development might be the reason for an overhaul in the branding.   For instance, your eCommerce brand abcdebooks.coms might evolve from just selling books to selling an entire array of products. And, you might want to change the domain name. […]

Written by Pratham Yogendra
Posted on - 4 min read
Digital Library, Editor's choice

The caste system in the Domain Name!

We normally condemn the way the caste system has divided the society. But, on the Internet, we’ve quite adapted this terminology to help explain the optimized use of domain name extensions. On the Internet, domain extensions can be classified as the caste of a brand. And, by caste, we tend to imply the nature/niche of […]

Written by Pratham Yogendra
Posted on - 5 min read