When someone starts a new business or think about personal branding, he needs a website for the sake of online presence.
The first thing they do is search the web for Best website developers or best web development companies across the city or country. What they find in the results is good to get started, a company promising a website in $50 or ₹3999.
A non technical person doesn’t know about the demerits of such websites. They fall for the cost and this is the only thing considered while starting something new.
Cost cutting, when a layman searches the web, he see what the companies want him to see.
Website is not just a link these days, it’s the brand value of yours.
Let’s have a look at the aspects of a good website:
1. It should be Visually appealing.
When you are presenting your organisation or yourself online, your website should look good. Just like you do while meeting new clients.
2. Nice User Experience.
The website is catering humans, and it should be human friendly. The data should be organized and placed properly so that users don’t need to put efforts to extract data from your website. If it is easier to understand for a user, then there’s a good possibility that your message is delivered properly to your audience. It may help you in converting a visitor into potential client.
3. It should be fast.
We are living in a world where a mobile device is having 8 Gigs of RAM, for the sake of speed. People don’t like slow websites. It only takes 5 seconds for the user to decide whether the website is usable or not.
4. It should be Search Engine friendly.
A website is not just an address to be printed on your business cards or banners, it should be accessible for the people who don’t even know your website address. ALso you are not making the website to show off to your friends and colleagues. It should deliver your brand values to your potential customers. Let’s say you are a Digital Marketing Company and when the users search for the Best Digital Marketing company in Delhi your website should rank on the first page of Google search results.
5. The website should be Scalable.
When you start an online business, you are not prepared for the upcoming obstacles and you are not prepared for that. But your website should be. It should be scalable and the website structure should not be limited for the current requirements.
Here’s an example
Nancy planned to make an E-Commerce store she hired someone who promised her to make a good website for ₹10,000. It was a very happy moment for her that she’s getting her own store in so less cost. As soon she started to get some visitors on her website, it started to slow down, users asked for online payment but she had no option for that in her website. She started to loose business because she invested in a cheap resource.
6. It should be secure.
Security is an important aspect for technology driven organisations. Your website should be secure so that you don’t face any down time due to security issues and you don’t get hacked.
7. It should be mobile friendly.
The world is going mobile, your website should match the requirements for the same. 70% of the website traffic comes from mobile users. Let’s take care of them.
How a bad website can result in bad business.
- Your website should clearly project your vision and idea within few seconds. Else the user will move on and find someone whose website is better than yours.
- Loss in marketing cost. Digital Marketing is the best method for business promotion, but it won’t help if your website is not up to mark. Eventually you will loose the money that you spent in marketing budget.
- You will start loosing faith in online marketing if your first experience is not good. The general perception is that if you have spent the money for a task and you don’t get the desired results, you will never invest in that thing again and start searching for the alternates. There is no alternate to technology.
The sole purpose of writing this article is to make you aware about the things to look for when choosing a Web Development Agency.
We have experienced professionals for Website Designing and Development to make sure that you take care of your business and we handle the technical stuff for you. If you find this article useful and have any questions then feel free to connect with us.