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Redefined CX, Increased 3.5% CTR within first 45 days

Omuni helping 50+ global brands including Soch, USPA, Wildcraft, Levi’s and many more.

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About the client

Omuni, powered by Arvind Internet is India’s leading omnichannel retail enablement platform built by retail practitioners. They are backed by Arvind Ltd., one of India’s most respected companies in fashion with divisions in textiles, retail, and brands.
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challenge we faced nexgen case studies omuni

Challenges we faced

Their clientele is highly professional, educated, and decision-makers who impact hundreds of lives.
Security is a significant concern when it comes to this level. It’s the reputation of a brand like Arvind Internet, which is handling the data of millions of its customers. We are complying with multiple country data guidelines like GDPR, CCPA etc.

Our designing & development team had tremendous pressure to make the UX upto mark.

Scope of work

UX Design

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UI Design


Our Approach & Timeline

1. Agile, Brainstorming, and Design Thinking

It took 1 month of brainstorming to define the customer journey with ~20 team members, information architecture & the first layout based on brand guidelines.

We had to think about many factors e.g customer value proposition, business processes, data collection & CRM integration to make an intuitive customer experience.

We are thankful to Team Omuni for working so well with us specially Tapan from CRO, Arun from Head of Marketing, Hari from Graphics Designing & Santosh from DevOps.

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2. Agile Methodology – Dev to Prod

We have divided the projects into sprints (pages & sections). The implementation, review meetings, feedback, and revisions, deployment to production went so well.

We wrapped this project in the next 3 months using a highly secured CMS framework based on PHP Drupal. And we delivered with 101% satisfaction! Still Maintaining & securing this project!

3. Timeline

Omuni - Work Timeline - NexGen Case Study

Team Heads

We set up a different team of highly skilled people in their domain.


Client End

solution manager

ui & ux


data policy
Data Policy &
Law Consultant


dev ops
Dev Ops

Chief Revenue



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Color Palatte

Primary Colors

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Secondary Colors

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Neutral Colors

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Placeholder Colors

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Gradient Colors

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Server Architecture

Powerful Machines for powerful performance with integrated micro & isolated services to make things independent. In collaboration NexGen DevOps team work with the Omuni DevOps team to get the finest version of cloud server architecture.

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“We got a great website
within a tight deadline.”

NexGen helped us as a tech partner who worked with us shoulder to shoulder. We got a great website within a tight deadline. They helped us with integrations to gather and score the leads.

They are not our vendors. They are more like partners. We are happy to recommend them anytime because they have an excellent turnaround time.

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