Make your Brand Omnichannel

Making your Brand Omnichannel marketing is a customer-centric approach that aims to provide a seamless shopping experience on multiple retail channels, including traditional stores, online websites, mobile apps, radio, TV, physical catalogs, etc.

Omnichannel Marketing

1. Easy to contact

Make sure there are multiple ways for customers to contact you, if a customer has a problem, or a question, they don’t want to spend hours trying to figure out how to contact you. Keep the lines of communication simple for your customers, which helps build customers’ trust in the brand

2. Don’t make fake promises

This one is simple – don’t promise what you can’t deliver. There are tons of companies with ads that boast big promises, but if you can’t make good on what you are offering, then you are just engaging your customers to let them down.

3. Make a connection 

Chances are high that customers have multiple options when purchasing a product. When services and quality are similar, customers go with the choices they feel resonate with their values. Provide customers with that personal connection by taking a stand on relevant issues. That doesn’t mean picking sides in an election, advocating for a cause relevant to the core of the business is enough.

For example- A clothing brand can encourage people to donate their old clothes to people in need.

4. Massive brand recall value

While the first aim of an omnichannel strategy is to keep the customer engaged, it has a positive impact on brand recall, too. A consistent identity across all channels makes a brand more recognizable. Customers with access to all the information they need, when they need it, will also be able to define your values more easily.

Makes it easier to provide better customer service and experience.
One of the most important omnichannel benefits is a top-notch, seamless customer experience. Your customers have several touchpoints in their journey, and integrating communication and sales methods empowers them even more. When you prioritize customer experience, you are sure to boost your sales and expand your roster of loyal customers

5. Get miles ahead among the competitors

The omnichannel approach helps in the following ways to stay miles ahead among the competitors

1. Makes business dynamic

Omnichannel Marketing has multiple retail channels, including traditional street-side stores, online websites, mobile apps, radio, TV, physical catalogs, etc. providing a seamless experience to the customer and helping in getting ahead of the competitors

2. Helps you deliver a great customer experience

When you have an omnichannel marketing strategy in place, customers get a consistent experience regardless of where they are or which device they use. That consistency helps build connections with your users and delivers an overall great customer experience.

6. More data from different channels helps you to evaluate better

Any business with a website, a social media presence, or an offline store that accepts electronic payments of any kind is collecting data about customers, user habits, web traffic, demographics, and more. All that data is filled with potential and the omnichannel approach helps you collect the data from every channel in one place helping you in better decision making, problem-solving, understanding the customer behavior and improving the business.

7. Gives your brand’s idea, story, and purpose a far-wide reach

When you have an omnichannel strategy in place, customers get a consistent experience regardless of where they are or which device they use. It has multiple retail channels, including traditional street-side stores, online websites, mobile apps, radio, TV, physical catalogs, etc that give your brand’s idea, story, and purpose a far wide reach for customers to relate to.

8. Tells places to focus upon and the scope for improvement

By taking the business omnichannel a brand is experiencing various sections of the market for the first time. Exploring which approach is best for their business helps them to understand where to focus and where lies the scope for improvement. For example, changing a clothing brand approach from an online website-based store to an omnichannel approach helps it to try to improve its business model. And decide which approach should focus upon for the growth of the business.

Case studies

1. Amazon

Amazon is one of the most recognizable examples of omnichannel in the e-commerce world. They go out of their way to ensure their customers have a nearly identical experience on any of their platforms. Whether they’re using a phone or a desktop computer.

For example, when customers are signed in, they can put an item in their shopping cart using their computer. And their shopping cart syncs with their mobile app in real-time.

And with a solid omnichannel strategy in place, Amazon continues to succeed.

2. Ikea

IKEA has been providing exceptional shopping experiences for many years. They continue to innovate by expanding the channels inside their omnichannel strategy. For example, they offer customers a “Click and Collect” option that seamlessly transitions online orders to in-store pickup. When customers check out and select this option, they can choose the location to pick up their order.

3. Target

Target is bridging the gap between in-store and digital shopping by making it easy to get items when you need them. 

While Target doesn’t have Prime delivery like their competitor Amazon, it has one significant advantage over the digital giant: Traditional street-side stores. Sometimes, customers can’t wait a day for Prime deliveries. They need an item, and they want it immediately. Target serves these customers and goes the extra mile by allowing customers to place an order online for two-hour order pick-up or same-day delivery. 

The catch is that once customers are in Target stores for the item they need, they’re likely to pick up other things that aren’t a priority. Customers can choose to pick up these items while shopping or place an online order for later delivery.