Throwback to popular April fool’s day campaigns

FoodieBae – Zomato India

We will look at the Campany Throwback to popular April fool’s day campaigns although love may not be in the air right now, pranks certainly are. When a social media post stated that Zomato, the biggest food ordering app, was adding a dating vertical to its business, single users all around the world were excited.

The software promised to help people find the ‘chole’ to their ‘bhature,’ and to connect users with potential romantic partners based on factors such as location, cuisine preferences, and delivery tip amounts.

BurgerKing toothpaste

Burger King has long established itself as a master of situational marketing and scandalous PR. A chain of restaurants in France and the Buzzman agency decided to treat people with a whopper-flavored toothpaste that tastes like a burger but at the same time cleanses your teeth. Pulling off not only a great prank but also a great April fool’s day marketing strategy.

Volkswagen to rebrand as Voltswagen

Volkswagen’s April Fool’s prank, which was mistakenly released ahead of time, proved to be a huge attention grabber. When Volkswagen America unintentionally published a press release regarding the rebranding as Volkswagen, the news spread like wildfire. A Volkswagen official even had to come forward and confirm in a report that they didn’t plan to mislead anyone… It’s all just a marketing stunt to get people talking about the ID.4. All of this turned out to be a ruse to advertise the ID.4 electric SUV.

Printable money – PayPal

Do you recall PayPal’s April Fool joke from last year? PayPal announced via Twitter that you may now print money from your phone. The PayPal app was scheduled to be the first to get the feature.

Wouldn’t it be a useful thing to have? Despite the fact that our modern smartphones are adequate, doubtful technology allows for the implementation of this feature. PayPal was good at making the joke and increasing brand exposure at the same time.

Google introduces Screen Cleaner

Google is well-known for its amusing pranks. It unveiled a number of zingers in 2019, including the Google Screen Cleaner, a new function for Android handsets that can clean physical dirt off your device. When enabled, the Screen Cleaner uses a haptic micromovement generator to miraculously clear grime and stains. The phone then vibrates, creating a non-stick shield that smells like “fresh pineapple.”

Mark Zuckerberg x H&M

In 2016, on April Fools’ Day, a parody website called MarkforHM.com claimed to reveal a special partnership between fashion company H&M and Facebook founder Mark Zuckerberg. A set of seven basic grey t-shirts and a pair of basic jeans were part of the Mark Zuckerberg x H&M collection. The website even has photos of Zuckerberg wearing comparable t-shirts and pants at numerous events.

The hoax received many plaudits, with Vogue magazine declaring the collection “really not a bad concept.”

The website, which was created by two marketing executives, received an honorary Webby Award in 2017.

Amazon – Petlexa

One of the most popular April Fool’s day campaigns Petlexa, a speaker for dogs, cats, and other pets, was also introduced as part of the April Fools’ Day stunt by Amazon. Petlexa allows dogs, cats, and other animals to speak with Alexa in the same way that humans do. “The Petlexa feature allows pets the ability to conduct Amazon orders and trigger smart home equipped toys,” Amazon stated in an April Fool’s Day parody video.

BMW’s moon power

BMW is well-known for its April Fools’ Day ads. In 2019, it unveiled “Lunar Paint,” a car paint that uses moonlight to charge electric vehicles.

“In the hours of darkness, Lunar Paint uses breakthrough photovoltaic technology to passively recharge your battery,” according to the business.

BMW confirmed the joke by quoting a source “We hope you enjoyed this year’s April Fools’ joke from BMW. While Lunar Paint isn’t quite out of this planet yet, BMW I has a diverse choice of existing charging technologies for you to explore, including solar and digital.”