e-Commerce

10 Steps to Building a Successful eCommerce Site development

Written by Rewati Kaur
Posted on - 5 min read

Creating an eCommerce store with the help of pre-made themes and templates is an easy task but when we need to develop our customized site then it’s a tricky task. So for customization, we need an eCommerce development that will work according to our needs. The future of eCommerce is bright because people want to buy things online rather than offline. But when it’s come to start the eCommerce business then it is not an easy task for this we need to know the technical aspects as well as we have to make the right decision for our stores. We have provided our easy guide on the e-commerce website development process for you and how to build an e-commerce website– step by step which will help you to build your eCommerce store easily. 

Here is Easy Steps for E-commerce Site Development

1) Do Some Market Research

Doing some basic market and competitor’s research is very important as it will help you to recognize what your competitors are doing, what works for them, and what’s not. You should know what kind of challenges they are facing, if your competitors are doing well then what’s the reason it is because of their website user experience of product pricing strategy, what product offers they are offering to their customers, and what shipping methods they are using. You just need to understand your weak points and they plus points so that you can improve your website. 

Try to understand your audience’s behavior and analyze your 6 – 7 competitors and their strategies and improve your strategies on the basis of that. It will really help you to create your best eCommerce website development.

2) Choose Right Domain Name

Once you have completed all the necessary research and products that you want to sell in the market through your eCommerce website then find out the best and related domain name for your website which should be catchy and related to your niche, so that your target audience can easily remember it. 

A domain name is the unique name of your eCommerce website which will help you to get more and more leads and which can be easily converted into a brand. Your eCommerce website is your entity in the market so it should be reliable and easy to remember. 

You can buy a domain name of your choice from various sellers that are available in the market like Godaddy, Bigrock, Namecheap and such as others

3) Choose the Best eCommerce Platform

The next step is to select the best eCommerce platform that is suitable for your business needs. You have to choose the right digital platform to develop your best eCommerce website. Since there are many platforms available in the market like WordPress woo commerce, Magento, Shopify, etc. so it’s very essential for you to build your website on the right platform so that it will be easy for you to maintain it as well as regularly update the changes you want. It should be cost-effective as well as easy to handle. 

You need to Consider below Factors while Picking an e-commerce Solution

  • Pricing
  • Flexibility to execute custom designs and features
  • Possibility and satisfaction of third-party system integration
  • Mobile-friendliness
  • Inbuilt marketing features available
  • Ease of order & inventory management
  • Possibility to estimate as your business grows
  • SEO friendliness
  • Security

If you are just starting with a small amount of inventory and you don’t need much custom functionality, any woo-commerce development company will suggest checking woo-commerce as it has all the functionality standard online stores need

And If you are a well-established business and need lots of custom features to provide your end-users with the wonderful shopping experience, Magento and 3dCart are one of the best eCommerce platforms that are available in the market. There are lots of digital platforms that are easy to use and maintain. You have to choose according to your budget and suitability. 

4) eCommerce Website Designing

Designing a simple eCommerce website is not difficult but creating a fully functional website has the biggest challenges because it’s the front face of your brand. It should be reliable and easily manageable. The main task is to drive maximum conversions for your business. The user experience should be good as you have to get the conversion and your customer should be able to navigate throughout the website easily. So building an eCommerce website development is the most important task for any product based company.

The usability of your online store can be increased by displaying product and service information in a clear, brief manner.

5) Decide Product Categories

The more trustworthy the product categorization is on your best eCommerce website, the easier it would be for your customers to determine specific products that they need.

No matter what types of products you are selling on your online store, understanding how your users will search for your products and developing reliable and well-organized product categories structure is very essential for the success of your e-commerce website.

A specific category/subcategory structure will not only help you to improve user experience on your website, but it will also help to rank your e-commerce website high on search engines for certain keywords

6) Prepare Product Pictures & Videos

You should discuss with your e-commerce developers about the required picture size on different sections of your online store and start working to arrange it when the development is in progress.

As you know a good picture speaks a thousand words. When users land on your website store, their attention first goes on the pictures that you have used and if they will like what they see – they will browse more on your website. Good quality of product pictures on your e-commerce website will help you to convert more visitors into buyers. so when you build an eCommerce website use clear and good quality images.

According to recent research, about 71% of users think that the video explains the product better. Product explainer videos on your online store will make it easy for the user to understand everything about your products and help them to make buying decisions from your online store. You cannot deny the fact that users these days like videos more than reading long texts.

7) Write Product Descriptions

e-commerce website owners usually underestimate the importance of quality content on their website. Though you use good quality product pictures or product explainer videos, your customers will have lots of other questions about your products which you can label by writing detailed product descriptions

Unique and user-friendly product descriptions will help to boost the search engine ranking of your product keywords.

8) Set up Payment Gateways

Payment gateways are an integral part of the eCommerce website’s checkout process. If you are not offering the right and easy payment gateway options to your customers, your eCommerce business cannot be successful

You should offer your customer all main payment gateway options such as PayPal/Braintree, stripe, direct bank transfer, etc

While selecting the payment gateway, you should check for PCI compliance and SSL certificate to avoid any security problems in the future.

9) Configure Shipping Options

Online buyers consider much about shipping options that you offer and delivery fees. Research says that 45% of shoppers dropped a cart when they didn’t find a free shipping option this is the most important thing for eCommerce website development.

You should integrate shipping methods that can offer your customers faster and cheaper delivery options on your online store. If you are unable to satisfy your customers in both sections, then you will lose the sale.

You should also specify order delivery dates with live order tracking feature. A positive delivery experience will increase the trust of customers and encourage them to shop again.

10) Regular Maintenance

Your job will not end when the steps for eCommerce website development and design of your online store are finished. To run it smoothly, it is important to monitor and maintain it regularly for any possible issues

When the site is being developed, we often overlook some important aspects to finish and go live on time. So it’s important to use some live visitor tracking tool to monitor how the end-users are interacting with your online store.

Conclusion:

The success of your e-commerce website development is dependent on many factors like quality of your products, easy to use the online store, competitive pricing, customer service, your marketing strategy, etc and if you follow all these e-commerce website development process steps properly, you will be in a good position.

In this age of high competition, the e-commerce business is all about creating value for customers, and the more value you can present, the more chances your online business will be successful.