Creating an eCommerce store with the help of pre-made themes and templates is easy, but when we need to develop our customized site, it’s tricky. So for customization, we need an eCommerce development that will work according to our needs. The future of eCommerce is bright because people want to buy things online rather than offline. But when it’s come to starting an eCommerce business, then, it is not an easy task. We have provided an easy guide on the e-commerce website development process for you and how to build an e-commerce website.
Here are Easy Steps for E-commerce Site Development
1) Do Some Market Research
Doing some important market and competitor research is very important as it will help you to recognize what your competitors are doing, what works for them, and what’s not. You should know what kind of challenges they are facing. If your competitors are doing well, what’s the reason it is because of their website user experience of product pricing strategy, what product offers they offer to their customers, and what shipping methods they use? You must understand your weak points and their plus points to improve your website.
Try to understand your audience’s behavior, analyze your 6 – 7 competitors and their strategies, and improve your strategy based on that. It will help you to create your best eCommerce website development.
2) Choose the Right Domain Name
Once you have completed all the necessary research and products you want to sell in the market through your eCommerce website, please find the best and related domain name for your website. Which should be catchy and related to your niche target audience can easily remember it.
A domain name is the unique name of your eCommerce website, which will help you to get more and more leads and can be easily converted into a brand. Your eCommerce website is your entity in the market, so it should be reliable and easy to remember.
3) Choose the Best eCommerce Platform
The next step is selecting the best eCommerce platform suitable for your business needs. You must choose the right digital platform to develop your best eCommerce website. Since there are many platforms available in the market like WordPress woo commerce, Magento, Shopify, etc., It should be cost-effective and easy to handle.
It would help if you considered the below Factors while Picking an e-commerce Solution.
- Flexibility to execute custom designs and features
- Possibility and satisfaction of third-party system integration
- Inbuilt marketing features available
- Ease of order & inventory management
- Opportunity to estimate as your business grows
- SEO friendliness
If you are starting with a small amount of inventory and you don’t need much custom functionality, any woo-commerce development company will suggest checking woo-commerce as it has all the functionality standard online stores need
And If you are a well-established business and need lots of custom features to provide your end-users with a beautiful shopping experience, Magento and 3dCart are among the best eCommerce platforms available in the market.
There are lots of digital media that are easy to use and maintain. You have to choose according to your budget and suitability.
4) eCommerce Website Designing
Designing a simple eCommerce website is not difficult but creating a fully functional website has the biggest challenges because it’s the front face of your brand. It should be reliable and easily manageable. The main task is to drive maximum conversions for your business. The user experience should be good as you have to get the conversion and your customer should be able to navigate throughout the website easily. So building an eCommerce site development is the most important task for any product-based company.
The usability of your online store can be increased by displaying product and service information in a clear, brief manner.
5) Decide Product Categories
The more trustworthy the product categorization is on your best eCommerce website, the easier it would be for your customers to determine the specific products they need.
No matter what types of products you are selling on your online store, understand. How your users will search for your products and develop a reliable and well-organized product categories structure is essential for the success of your e-commerce website.
Category/subcategory structure will not only help you to improve the user experience on your website, but it will also help to rank your e-commerce site high on search engines for specific keywords
6) Prepare Product Pictures & Videos
As you know, a good picture speaks a thousand words. When users land on your website store, their attention first goes to the images you have used, and if they like what they see – they will browse more on your website. Good quality product pictures on your e-commerce website will help you to convert more visitors into buyers. So when you build an eCommerce website, use clear and reasonable quality images.
According to recent research, about 71% of users think the video explains the product better. Product explainer videos on your online store will make it easy for the user to understand everything about your products and help them to make buying decisions from your online store. You cannot deny the fact that users these days like videos more than reading long texts.
7) Write Product Descriptions
E-commerce website owners usually underestimate the importance of quality content on their websites. Though you use good quality product pictures or product explainer videos, your customers will have many other questions about your products which you can label by writing detailed product descriptions.
Unique and user-friendly product descriptions will help boost your product keywords’ search engine ranking.
8) Set up Payment Gateways
Payment gateways are an integral part of the eCommerce website’s checkout process. If you are not offering the right and easy payment gateway options to your customers, your eCommerce business cannot be successful.
If you offered your customer all main payment gateway options such as PayPal/Braintree, stripe, direct bank transfer, etc.
9) Configure Shipping Options
Online buyers consider much about the shipping options that you offer and delivery fees. Research says that 45% of shoppers dropped a cart when they didn’t find a free shipping option. That is an essential thing for eCommerce site development.
Integrate shipping methods to offer your customers faster and cheaper delivery options on your online store. You will lose the sale if you cannot satisfy your customers in both sections.
Specify order delivery dates with the live order tracking feature. A positive delivery experience will increase customers’ trust and encourage them to shop again.
10) Regular Maintenance
Your job will not end when the steps for eCommerce site development and design of your online store are finished. It is essential to monitor and maintain it regularly for any possible issues.
When the site is being developed, we often overlook essential aspects to finish and go live on time. So it’s important to use some live visitor tracking tool to monitor how end-users interact with your online store.
The success of your eCommerce site development depends on factors like the quality of your products and ease of use of the online store. If you follow all these steps of e-commerce website development, you will be in a good position.
In this age of high competition, e-commerce is about creating value for customers. The more value you can present, the more chances your online business will be successful.