Digital Library

What is a Domain Name?

Written by Pratham Yogendra
Posted on - 3 min read

In this article, we’ve answered all questions related to a domain name including:

  1. What is a domain name?
  2. Why do you need a Domain Name?
  3. How can you purchase a domain name?
  4. Can I change my Domain Name after creating a website without effective SEO?
  5. What is the best solution for for changing the domain name without effecting SEO?
  6. Does NexGen helps in domain name migration?

1. What is a domain name?

Think of it this way, In the physical world, the land is used to build houses and/or commercial spaces. And an address is associated with the land for anyone to reach out to you. 

For example, we are physically located at 114B 3rd Floor, Dwarka Mor, New Delhi – 110059.

Similarly, Domains are the address of the land on the Internet. A domain name allows your consumers to locate you/your brand on the Internet.

For instance, you can digitally reach out to us at https://www.nexgi.com  🖥️

It is a digital equivalent of our physical address.  

2. Why do you need a Domain Name?

A domain name is a word-representation of your computer or host’s ip address over the Internet. And, since remembering an i.p.address is difficult, using a  word-representation makes it easier for the audience/consumers to find your digital space and interact with it. 

Using a domain name, allows you to use SEO techniques. And, the butterfly effect of using SEO will allow you to list your website and your brand on the top of the search engine and index.

3. How can you purchase a Domain Name?

Before you purchase a domain name, we’d recommend that you refer to our guide. It talks about the 20 important factors to consider whilst purchasing a perfect domain name. Once done, you could start with purchasing a domain from either GoDaddy or BigRock

Godaddy, BigRock
GoDaddy and BigRock

Note: You can only lease or rent a domain for a maximum of 10 years. And if you opt for the same, you’ll have to renew it every 10 years.

4. Can I change my Domain Name after creating a website without effective SEO? 🤔

Yes, you can change your domain name after creating your website and deploying it. But, it majorly impacts your brand recall value, SEO and the migration time-frame causes a down-time.

Starting with brand recall value, if you were available at xyzcompany.com and if you decide to shift to mynewabcbrand.com, your consumers might find it difficult to revert back to your brand and you might even lose up on the SEO.

Speaking of SEO, think of it this way, on your previous domain, your pages might have ranked the Google Search Engine. Now, once you change your domain name, no matter how strong the content on the page is, you’ll have to reoptimize all the pages to rank the same way on the Google Search Engine. 

And, let’s not forget how you will need the help of a web-developer with an additional knowledge of SEO to get the job done perfectly.

5. What is the best solution for for changing the domain name without effecting SEO?

An optimal solution to this problem would be to use a 301 Redirect. 

What is a 301 redirect?

A 301 redirect is a HTTPS Status code which allows you to redirect your customers who visit the old domain name to the new name. It’s a permanent redirect that allows you to redirect your consumers with ~99% of link equity or ranking power.

Confused much? 

 Think of it this way, you migrate your store from one locality to another. The permanent redirect here would be a banner at the old store that would provide directions to the consumers to the old store.

Why is it used?

When any url is permanently moved, a 301 redirect is used as it allows the bots and the unique visitors that visit our old url that might’ve ranked to be redirected to the new URL without losing out on rank equity. 

6. Will NexGen help you to migrate a domain name?

Yes, we would love to support you. It is generally a 2 weeks process to completely transfer the domain name. To initiate a conversation with our team, you can click here.

We hope that reading this article made you happy and provided an insight about the domain name. Do let us know if you have any questions via the comments section down below. πŸ™‚