Digital Library, Podcast

Using Whatsapp for Business: A definitive guide!

Written by Pratham Yogendra
Posted on - 5 min read

In the previous article, we spoke about Whatsapp for Business is and how it works. And, it is only fitting that we talk about how to build your own Whatsapp for Business store in the perfect way.

What makes Whatsapp for Business important?

Now, let’s talk considering the perspectives of a Seller and the consumer. 

For a seller, it’s an easy-access to the world’s largest single-focus market. Meaning, the internet is the world’s largest market. But, it is segregated into fragments which divides the consumers based on Interest, platform access and other criterias.

For instance, you could build a store on an eCommerce marketplace too. But, there would be this consumer segment looking to purchase products by just chatting with the store. And would not want to install an eCommerce app and search for the product.

In simple terms, the internet provides a fair chance to build a digital brand. And we believe that for a brand to succeed, it should leave no stone unturned and target every market related to their product.

How to build a perfect Whatsapp for Business store?

Think of it this way, if you were an apparel brand, you’d have to set-up a physical store where the consumers could visit within a certain time. 

Further, the in-store executives would help you make a purchase by displaying a catalogue of the products. In addition, you could support a variety of payment methods such as UPI, Card,Cash and NetBanking for your consumer to pay you.

In short, you can perfectly streamline the customer experience.

Now, for you to simulate the same experience, WhatsApp for business hosts 3 main services.


Whatsapp chatbot for business

WhatsApp for Business allows your consumers to chat with you at every step of the purchase. But, it isn’t just limited to you or your store executives speaking to the consumer.

Thanks to WhatsApp for Business, your consumers can still get answers to the most frequently asked questions, even without you being involved. 

For instance, If a consumer visits your WhatsApp store when you are not available. Instead of them waiting for you to get back to them, a chat-bot would answer their queries.

In addition, it will list out the option consumer to check the catalogue of your products on WhatsApp. And this would intrigue the customer to interact further.


The catalogue feature allows you to set-up a catalogue with a collection of pictures and description of the products you sell. 

And, it would make it easier for the consumer to browse through the products. On the sellers’ note,  instead of manually sending the picture and the description everytime, your consumers could find it directly via WhatsApp for Business.

They could browse through the products and decide the products ,of their choice, to purchase.


Now that the consumer has selected the products to purchase, they could directly pay you or your brand through WhatsApp.

Thanks to whatsapp’s recent integration of payment methods, your consumer can directly make a secure purchase without switching to a bank app and redirecting back with an OTP.

Thus, allowing you to successfully interact with the customer and streamline the customer experience.