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Essential Digital Marketing Resources 2022

Written by Rahul Bhardwaj
Posted on - 5 min read

Are you a Digital Marketer who wants to Upscale your Skills?

In this article I’ll answer the following questions:

1) Where can I find free digital marketing resources?
2) What are the best learning resources for Digital Marketing in 2022?
3) Free Digital Marketing courses
4) How to learn digital marketing online?
Essential Digital Marketing Resources 2022 During the interview sessions, I feel candidates want to upscale their knowledge, but they cannot do so due to a lack of resources or guidance. I can’t consult everyone on what platforms they should explore or what tools they should use for Digital Marketing in 2022. Because every other month, a new tool pops up, confusing the professionals.

Many paid courses are available that promise a high output, but this article is not about the paid ones. Let’s dive in.
This will be a long post with a lot of information, so I suggest you bookmark this page.

 

From the Creators

1. Google Skillshop

Overview: Skillshop is a Google training site where you can enhance your expertise in Google’s products and services. It’s for everyone who uses the programs listed below. When you join up, you can access and complete the online courses at your convenience.

Level: Beginners

What you’ll be learning?:

  • Authorized Buyers Learn how to become an Authorized Buyer and how the Authorized Buyer program works.
  • Google Ad Manager Skillshop now includes Publisher University. Explore our latest resources to help you improve your knowledge of our Publisher tools.
  • Google AdMob With Google AdMob, you can manage your inventory and generate revenue.
  • Google Ads Learn how to use Google Ads to promote your business online and become Google Ads Certified.
  • Analytics Academy Learn how Google Analytics can help you build your business by collecting and analyzing data intelligently.
  • Google Marketing Platform Get certified in Google Marketing Platforms and learn how to reach your marketing goals.
  • Google My Business Learn how Google My Business may help your company.
  • Waze Learn how to use Waze Ads to turn your location into a destination.

2. Twitter Flight School –

Overview: Twitter Flight School is a virtual education program that will teach you everything you need to know about Twitter ads. Whether you’re new to Twitter or an experienced digital professional, Twitter Flight School has a course for you.

Level- Beginner, Advanced.

 

What you’ll be learning?-

  1. Cross-border advertising Twitter’s cross-border advertising solutions allow you to contact people worldwide in a matter of seconds. This course will demonstrate how Twitter’s audience and capabilities may assist you in effectively identifying and targeting new markets for your next sizeable global campaign
  2. Get started on Twitter Score 80% or better on the Get Started on Twitter assessment to get the Get Started on Twitter Badge. Check out the whole Get Started on Twitter course catalogue, and then put your knowledge to the test to win your badge!
  3. Launch and connect badge Score 80% or above on the Launch and Connect assessment to get the Launch and Connect Strategist Badge. Examine the entire library of Launch and Connect courses before taking the quiz to obtain your badge!
  4. Performance virtual badge Score 80% or above on the Performance Fundamentals assessment to get the Performance Fundamentals Badge.
  5. #TwitterFlightSchool Video badge Score 80% or above on the Video Badge Assessment to earn the Twitter Flight School Video Badge. By taking the assessment, you can test your knowledge now or after reviewing the Flight School Video Badge training courses.
  6. Twitter for creatives It is critical for a creative agency to consistently wow its audience. This course introduces you to Twitter’s innovative tools and best practices, as well as the techniques brands use to achieve success on Twitter through creativity.

3. Google Ads

Overview- Learn how to use Google Ads to advertise your business online and become Google Ads Certified.

Level- Beginner, Advanced.

 

What you’ll be learning?

  1. Google Ads certification Get certified in Search, Displays, Videos, Shopping Ads, Apps, and Measurements to demonstrate your understanding of Google Ads.
  2. Apply your Google Ads knowledge Experiment with organizing and maintaining Google Ads campaigns.
  3. Google Ads search Study the foundations of Google Ads and get Google Ads certification.
  4. Google Ads discovery Learn the foundations of Discovery ads.
  5. Google Ads display Learn the essentials of Google Display campaigns and become certified in Google Ads.
  6. Google Ads video – Learn the essentials of Google Video marketing and get Google Ads certified.
  7. Shopping Ads Learn the essentials of Shopping campaigns and become certified in Google AdWords.
  8. Google Ads measurement Learn the foundations of digital ad performance measurement and become Google Ads certified.
  9. Google Ads App Learn the basics of app marketing and get Google Ads certified.
  10. Mobile Discover the fundamentals of enhancing mobile experiences beyond the click.
  11. Brilliant campaigns Discover the principles of Google Ads Smart campaigns.
  12. Google Academy on Air Exclusive digital training taught by Google product experts will guide you through techniques to help you achieve your marketing goals.
  13. Google Ads tutorial series Short tutorials that show you how to use and optimize Google Ads features based on your marketing goals or campaign type.
  14. Performance Max Discover the basics of Performance Max campaigns.
  15. Privacy Learn how privacy changes affect the digital advertising ecosystem, what Google is doing to best help advertisers while protecting user security and privacy, and what steps you can take to future-proof your advertising.
  16. Grow offline sales Learn the foundations of increasing offline sales and become certified in Google Ads.

4. Google Analytics

Overview- Analytics Academy teaches you how to use Google’s measurement tools to grow your organization through intelligent data collecting and analysis.

Level- Beginner, Intermediate.

 

What you’ll be learning?-

  1. Google Analytics for Beginners Learn how to register an account, apply tracking code, examine basic data, and make goals and campaign tracking with Google Analytics.
  2. Advanced Google Analytics Learn advanced Google Analytics features such as data collecting, analytics, and configuration, as well as more advanced analysis and marketing tools.
  3. Google Analytics for Power users After you’ve been familiarized with the options available in Analytics, study and practice actionable analytics to track business performance and find opportunities for business improvement.
  4. Getting started with Google Analytics 360 Learn strong Google Analytics 360 features that are not accessible in the basic product, as well as how you can profit from partnerships with BigQuery, Google Marketing Platform tools, and Google Ad Manager.
  5. Introduction to Data studio Introduction to Data Studio teaches and practices the fundamentals of integrating data and creating Data Studio reports.
  6. Google Tag Manager fundamentals Learn how Google Tag Manager can help marketers, analysts, and engineers ease tag implementation and administration.

5. Google Primer

Overview- Google Primer is a free smartphone application developed by Google that uses 5-minute interactive courses to educate digital marketing and business skills to small and medium-sized business owners, startups, and job seekers. It is part of Google’s projects Grow with Google and Digital Unlocked.

Level- Beginner.

What you’ll be learning?-

  1. Business Planning Learn how to set up a business and get it off to a good start.
  2. Money management Learn how to budget, fundraise, and manage your company’s money.
  3. Customer service Learn how to create strong bonds with consumers by providing outstanding service.
  4. Staffing Learn how to create excellent job postings and hire without bias.
  5. Operations and Commerce Learn the fundamentals of pricing, selling, shipping, and many other things.
  6. Selling Learn how to make your first sale or increase your sales.
  7. Workplace Productivity Learn how to solve difficulties at work, manage your time effectively, and boost your efficiency.
  8. Employee Management Learn how to lead a team through communication, coaching, and more.
  9. Career Development Learn how to write a CV, network, and achieve your career objectives.

6. All Things Google

Overview- You can enhance your expertise in Google’s products and services. It’s for everyone who uses the programs listed below. When you join, you will be able to access and complete the online courses at your convenience.

Level- Beginners.

What you’ll be learning?

  1. Android Enterprise Academy Learn about the world’s largest and most powerful mobile platform, designed for business.
  2. Authorized Buyers Learn how to become an Authorized Buyer and how the Authorized Buyer program works.
  3. Google Ad Manager Skillshop now includes Publisher University. Explore our latest resources to help you improve your knowledge of our Publisher tools.
  4. Google AdMob With Google AdMob, you can manage your inventory and generate revenue.
  5. Google Ads Learn how to use Google Ads to promote your business online and become Google Ads Certified.
  6. Google Analytics Learn how Google Analytics can help you build your business by collecting and analyzing data intelligently.
  7. Google Marketing Platform Get certified in Google Marketing Platforms and learn how to reach your marketing goals.
  8. Google My Business Learn how Google My Business may help your company.
  9. Google for Education Grow and excel in K12 or higher education by taking advantage of a carefully curated range of training sessions for professionals, students, and school administrators.
  10. Waze Learn how to use Waze Ads to turn your location into a destination.
  11. Applied Digital Skills Learn the practical digital skills required for today’s and tomorrow’s professions.
  12. Grow with Google Free tools and resources that help you enhance your expertise, career, or business.

7. HubSpot Academy

Overview- The HubSpot Academy is a program launched by HubSpot to help people expand their businesses without difficulty.

Level- Intermediate.

What you’ll be learning?

  1. Inbound Market Optimization-   This certification will teach you techniques to complement each level of the inbound process while adding data-driven decision-making at each stage.
  2. HubSpot CMS best practices for developers Learn how to create websites that emphasize web accessibility, and performance optimization, including HubSpot-specific best practices in this course.
  3. Inbound Marketing Course- Learn about inbound marketing approaches and gain an understanding of basic inbound marketing tactics.
  4. Delivering Exceptional Customer Support- You’ll discover how to become an amazing customer support representative by creating competencies, assessing situations, managing your time, and sticking to service-level agreements in this course.
  5. Building a website in CMS Hub starter- Learn how to utilize CMS Hub to design and build a user-friendly, high-performance website.
  6. LinkedIn Marketing for Business- Upon completion of this course, you will be able to comprehend the features and benefits of LinkedIn to establish a presence on the platform, promote business growth, and interact with leads, customers, and future employees.
  7. Revenue Operations- By the end of this course, you’ll be learned enough to get started and make a significant influence on your firm.
  8. Setting Hub Admin- You’ll learn how to set up Conversations, tickets, knowledge bases, and feedback, as well as for analytics and automation, in this course.
  9. HubSpot CMS for Developers You’ll discover how to use CMS tools to develop a wide range of materials, as well as how to maximize your efficacy with these tools to expedite your workflow and boost your productivity.
  10. Excel For Marketers This course will teach you how to import your data into Excel and use functions, the importance of tables and how to use them, build your own metrics dashboard, and automatically update your data regularly.
  11. Designing Effective Google Ads Campaigns- Learn how to develop a successful Google Ad campaign that attracts clicks and converts leads in this course.
  12. Digital Marketing- The Digital Marketing Certification Course will educate you on how to become a successful digital marketer with an inbound attitude.

8. Moz –

Overview- Moz is an all-in-one SEO software suite that assists you in improving your search engine exposure by delivering new insights and empowering you to remain competitive.

Level- Intermediate, Advanced

What you’ll be learning

  1. SEO

9. Ahrefs

Overview -The best tools and data are useless if you don’t know how to use them. Explore Ahrefs video tutorials to learn more about Ahrefs and improve your digital marketing skills.

Level- Intermediate, Advanced

What you’ll be learning?

  1. How to use Ahrefs– Learn how to enhance your SEO by using Ahrefs’ SEO tools and reports.
  2. Ahrefs Certification Course[Beta]– Their certification program is currently under beta testing. Ahrefs users can access all of the course materials, and a certification exam will be offered in the future.
  3. SEO course for beginners– It makes no difference if you do not know SEO. By the end of this free SEO training course, you’ll know how to use the fundamentals of SEO, such as keyword research, on-page SEO, and link building, to improve your search engine rankings.
  4. Blogging For business– Learn how to take your blog beyond 100,000 monthly views and convert thousands of readers into paying clients.
  5. The best of Ahrefs TV– Learn SEO from a handpicked list of the finest Ahrefs YouTube SEO tutorials.

10. InVideo –

Overview- InVideo is a free online video editing software that allows you to make professional-looking videos without any technical knowledge.

Level- Intermediate

What you’ll be learning?

20 Best Infomercial Examples to Drive Sales(With templates and pro tips) Infomercials can help businesses obtain higher sales, build brand identity, and increase brand engagement. But what does a good infomercial look like? And how can you create one to ensure you get the results you want? That’s precisely what we will share in this article.

  1. Vimeo vs Youtube: How to pick up 2022’s best Hosting site In this Blog, we will explain the similarities and differences between each based on many criteria that will have an impact on your business. We’ll further indicate where each hosting site excels and which one is most suited to your needs.
  2. How to combine videos on iPhone using 2 easy ways In this brief lesson, we’ll teach you how to merge videos on iPhone utilizing two separate but incredibly simple approaches that use both the powerful Film software and the iMovie program.
  3. 2022’s 12 Best Apps to Speed Up Your Videos Quickly & Easily In this article, we’ll go through the top iOS and Android apps for quickly and effortlessly slowing or speeding up your videos.
  4. 20 Top-rated Video Merger Apps in 2022 (iOS & Android) If you’ve ever tried to merge two or more video clips because your phone’s default editor doesn’t support it and there are simply too many editing apps to choose from, this article will be of assistance.
  5. How to Grow Your Brand with Content in 2022: A Step-by-Step Guide They’ve put together a detailed guide in this post to help you establish the right content strategy for your brand and strike the ground running.
  6. 17 Proven Ways to Grow Your YouTube Channel Fast in 2022 In this article, they’ve compiled 17 tried-and-true methods, as well as examples of successful channels, to help you on your way.
  7. 14 Best Fashion Advertising Strategies to Grow Your Brand in 2022 In this article, they’ve compiled 14 advertising strategies to help you advertise your fashion brand effectively.
  8. 10 Most Iconic Gaming Ads to Inspire Your Ad Strategy in 2022 in this article, They have given ten legendary gaming commercials to inspire your ad approach this year.

11. Wishpond –

Overview- Wishpond is the world’s most user-friendly marketing tool for handling and nurturing leads.

Level- Advanced

What you’ll be learning?

  1. CRO Never be comfortable with your conversion rates since you can always improve and this course will help you to improve the CRO of your business.

 

12. Intercom –

Overview- Intercom’s books reveal all they’ve learned about growing a successful business in customer care, sales, and marketing.

Level- Intermediate, Advanced

 

 

What you’ll be learning?

  1. Intercom on customer engagement Create messages that encourage continuing participation.
  2. Intercom on sales This book addresses six critical elements for successfully expanding your revenue.
  3. Intercom on Onboarding Onboarding is an outcome, not a measure.
  4. Intercom on marketing Plenty of lessons that helped them go from zero to over 30,000 consumers.
  5. Intercom on starting up Perspectives on nine issues we feel any founder and early-stage employee should be able to answer.
  6. Intercom on job-to-be-done– Recognize the purpose for which your product is being used by customers.

13. SEMRush –

Overview- Semrush is a renowned SaaS platform for online visibility management that has been utilized by 10,000,000 digital marketers globally.

Level- Beginner, intermediate.

 

What you’ll be learning

  1. Content Marketing
  2. SEO
  3. PPC(Pay Per Click)

14. Wordstream-

Overview- WordStream is a SaaS startup that assists small and medium-sized businesses in acquiring clients through paid digital advertising (paid search and paid social).

Level- Intermediate.

What you’ll be learning?

  1. PPC Whether you’ve heard a little about PPC marketing and want to learn more, or you already know that you need to use PPC to market your business but aren’t sure where to start, you’ve come to the right place. From the basics to the advanced, this course will teach you all you need to know about PPC.

15. Web Engage –

Overview- WebEngage is full-stack marketing automation and customer data platform. It enables consumer firms to generate more revenue from existing customers and anonymous users. WebEngage supports email, mobile, and web push notifications, in-app messages, SMS, web overlays, Facebook, and WhatsApp.

Level- Advanced

What you’ll be learning?

  1. Push notification– The ultimate guide to push notification

16.   Mailshake –

Overview- Essential Digital Marketing Resources 2022 A typical office worker receives 121 emails every day. That means emails from unknown senders are frequently rejected – and there’s no assurance that the emails you send will even make it into your recipients’ inboxes in the first place.

So, how can you overcome these challenges and fine-tune your cold email approach to achieve your objectives?

The video courses below will teach you everything you need to know about cold email conversions.

Levels-  Intermediate

What you’ll be learning?

  1. List management– Learn how to find email addresses and convert them into lists for use in email marketing.
  2. Deliverability– Gain an advantage over your competitors by studying two things: how deliverability works and how to use this knowledge to increase your hit rate.
  3. Writing Emails– Improve your open, click, and reply rates by writing stronger email messages, subject lines, and “from” parts.
  4. Optimizing Emails– Personalization, follow-up sequences, and testing will help you improve your outcomes.
  5. Advanced Cold Emails tips– Upgrade your email game with these sophisticated cold email methods that will significantly increase your results.

17. Oberlo –

Overview- Discover how to purchase things from manufacturers who can distribute them directly to your clients.

Levels- Intermediate, Advanced.

What you’ll be learning?

  1. Find Winning Products to sell This product discovery course will teach you everything you need to know about finding profitable products. It is evidence-based and data-rich.
  2. Dropshipping 101: Build your First online store– The Dropshipping 101 course is designed for entrepreneurs who wish to run a business from anywhere and at any time.
  3. How to start a dropshipping business with  US suppliers This course is the ideal short but sweet introduction to getting you encouraged and on your way to developing an incredible dropshipping business with nothing more than a laptop, Wi-Fi, and a desire.
  4. How to start a Dropshipping business This course will teach you how to identify things to sell without having to worry about inventory or delivery because of dropshipping.
  5. Build a print-on-demand Empire Adrian Morrison, a serial eCommerce entrepreneur, will teach you the step-by-step procedure for creating your print-on-demand store from start to scale in this course.

18.  Manychat –

Overview- ManyChat is widely regarded as the best chatbot provider for Facebook Messenger. It also offers chatbots for other popular social networking apps and e-commerce platforms. Chatbots can be used to assist users in running ad campaigns and providing improved customer care.

Level- Intermediate

What you’ll be learning?

Messenger Marketing– Kelly (your guide throughout the course) in this course will walk you through the process of creating your first Messenger Marketing campaign using Manychat.

19. Hack Design

Overview- Everything Design

What you’ll be learning

  1. Creating a unique personal design style
  2. Start learning 3d
  3. Design for augmented reality
  4. Design system fundamentals
  5. Getting started with design research
  6. Using onboarding and new user experience
  7. User research with jobs to be done and an interview
  8. Designs that convert
  9. Designing data
  10. How to prove your design value
  11. Closing the creative gap
  12. Run your first design sprint
  13. Finale: A field guide on being better at design by being self-aware
  14. Vim as a design tool
  15. Why design

20. Accenture: Digital skills –

Overview:- Learn about the importance of user experience (UX), research and design fundamentals, and UX tools and testing approaches.

What will you learn

Digital skills: user experience– This course will teach you what user experience is and why it is so crucial. You’ll study the fundamentals of UX design and what distinguishes good from bad UX.  So you will also learn about the UX design process, which includes user research, creating your experience and drawing wireframes based on your goals and ideas, and building workable prototypes.

21. ConversionXL –

Overview– CXL is a comprehensive growth and conversion optimization blog for advanced optimizers.

Level-  Advanced

What you’ll be learning

  1. CRO–  All about CRO

22. Neil Patel –

Overview– He co-founded NP Digital. The Wall Street Journal has named him a top digital influencer, Forbes has named him one of the top ten marketers, and Entrepreneur Magazine has named him one of the 100 most brilliant businesses.

Level- Beginner, Intermediate

What you’ll be learning?

  1. Passive income
  2. Entrepreneurship
  3. Content Marketing
  4. SEO
  5. Blogging

23. Adam Erhart –

What you’ll be learning.

  1. Social media marketing– In this video, Adam demonstrates a better method to do social media marketing and gives some social media marketing tips and tricks that you can immediately integrate into your social media content to begin gaining more followers, comments, and, eventually, clients and sales for your business.
  2. Instagram/Facebook Marketing– Adams discusses Instagram Marketing Strategies For Small Businesses in this playlist so you can better use the platform to engage with and convert your ideal consumers and clients.

24. Jeffalytics –

What you’ll be learning

  1. Google tag manager This five-part Google Tag Manager lesson will teach you how to: 1. Why, when, and if tag management is required? 2. GTM’s value to your company or group3. What is Google Tag Manager? 4. How to Deploy Tags and Move Existing Tracking?
  2. Google Analytics 1. Google analytics fundamentals 2. What you can expect from Google Analytics? 3. Web Analytics Terminology 4. Web Analy

25. Income School –

Overview– Income School is an internet marketing company that teaches people how to create an online business by blogging and creating YouTube channels. It’s also well-known for its YouTube channel and which specializes in internet marketing, blogging, and SEO.

Level- Beginner, Intermediate.

What you’ll be learning?

  1. Passive income strategies
  2. Content Marketing

26. Brian Dean –

Overview– Brian Dean is the developer of the renowned site Backlinko, which teaches web businesses practical tactics for increasing traffic, leads, and sales.

Level- Beginner, Intermediate

What you’ll be learning?

  1. Content Marketing
  2. Link Building

27.  Jordan Steen –

Overview– A thorough course that provides you with everything that you need to learn in Social Media Marketing

Level- Beginner, Intermediate.

What you’ll be learning?

  1. Social Media Marketing

28. Sujan Patel –

Overview– Sujan Patel is the co-founder of Web Profits, a growth marketing agency that assists businesses in leveraging the most cutting-edge marketing strategies to power their enterprises.

Level- Beginner, Intermediate

What you’ll be doing?

  1. Growth Marketing Concepts

29. Avinash Kaushik –

Overview– Market Motive’s co-founder and chief education officer offers online marketing education.

Level- Advanced

What you’ll be learning?

  1. Web Analytics– A simple framework for smarter decisions

30. Marketing School –

Overview– Every day, Marketing School provides you with ten minutes of actionable marketing advice. Get the correct advice for taking your business to the next level and start working right away.

Level- Beginner, Intermediate.

What you’ll be learning?

  1. Online marketing tips and tricks

31. Everyone hates marketers –

Overview– Every week, Louis Grenier (who prefers to talk in the third person) interviews guests or gives his own no-nonsense, actionable marketing tips to help you stand out without being slick.

Level- Beginner, Intermediate

What you’ll be learning?

  1. Actionable Marketing Tactics

 

32. Foundr (Nathan chan) –

Overview– Foundr is on a mission to democratize entrepreneurial education by creating one of the largest online entrepreneurial schools.

Level- Beginner, Intermediate

What you’ll be learning?

  1. Entrepreneurship

33. Duct Tape Marketing( Jhon Jantsch) –

Overview– Authors, professionals, and thought leaders share business marketing insights, tactics, and resources in interviews moderated by one of America’s premier small business marketing gurus.

Level- Beginner, Intermediate

What you’ll be learning?

  1. Marketing and branding

34. Drop Dead Copy- Email Marketing Podcast –

Overview– Listen in for the latest and greatest email marketing tactics and ideas… including little-known tricks you won’t hear about on regular “business” podcasts.

Level- Intermediate, Advanced

What you’ll be learning?

  1. Email Marketing
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