Types of Email Marketing

Types of email marketing:-

Email marketing means a business sending promotional messages about its product or service via email to a large number of people. Additionally, it helps in developing relationships with new leads and also ensures a consistent happy one with the current customers.

The Three Essential Elements of email marketing

Clear Goals :

Email marketing shouldn’t be random. The first step is to recognize the target audience. And then it should contain an effective context that focuses on boosting brand awareness, increasing sales, increasing customer loyalty, customer engagement, etcetera goals clearly defined by the brand.

Email list :

An email list is a database of contacts that show interest in keeping and accepting marketing communication with the brand. Moreover, the list aims to involve the target audience of the brand. And also to keep a consistent relationship with them to maintain brand credibility.

Email service provider (ESP) :

ESP is a software that helps manage the email lists, which also helps in the design and execution of automated email marketing campaigns. An ESP helps in knowing the actions taken by the customers, further helping in an improved personalized service to them.

Types of email marketing :

Welcome emails :

It is the first proper introduction of the customer to the company terms and services or products of the brand.

Email newsletters :

These are general emails sent out on a regular basis, containing company updates or interesting links.

Email reminders :

These emails are sent out as reminders by the brand to customers who have left a task unfinished, like a product added to the cart and not bought yet.

Transactional emails :

These are a series of emails. Mostly sent after the customer makes the purchase of the product or the service from the brand, explaining to them more about it. Also, it is essential for maintaining customer loyalty especially if the service or the product is subscription-based.

Promotional emails :

Brands send these emails to existing or potential customers, offering special deals, seasonal offers, or promotional sales.

Nurture emails :

Brands send emails for carrying out targeted content solving problems or questions. Hence they help in providing useful information or help, that increases the brand value and attracts potential customers.

Cold emails :

They are the least effective type of email. Brands send these emails to people they have not previously been in touch with.

Benefits of email marketing

• Email marketing doesn’t cost much.
• Moreover, it is permission-based as the customer entrusts the brand with their email address.
• Gives direct access to communicate with the audience.
• A flexible tool that helps in building the sales funnel.
• It helps with the demographic and psychographic data of the customers to help measure effectiveness and create further personalized campaigns.