Digital Transformation, e-Commerce

How BigBasket used advertising to attract consumers

BigBasket, as a brand, is known for its methods to use traditional advertising to build a stable hold in the eCommerce sector. And for a preface, In 1990, Bigbasket started off as the first eCommerce site in India. Back then, it was recognized as FarbMart-Trinethra chain of supermarkets with a chain of 200 supermarkets across […]

Written by Pratham Yogendra
Posted on - 5 min read