Must have features for e-commerce websites in 2022.

Without wasting any time let’s jump to essential features for e-commerce websites in 2022.

1. User friendly

A user-friendly website is a must feature, where the site is less complex and easy to understand. It should be designed in such a way that the purpose of your brand should be clear and grasped by the users on their first visit. It may risk losing your customers if the website is hard to use. Hence, being user-friendly is beneficial to all.

2. Mobile optimized

As more and more people are preferring to go online on their mobile devices, it is really important for your website to be mobile optimized. This would make it really easy for the user to find your page on their mobile searches. The increased exposure can drive more traffic to your site. It is probably the most essential feature for e-commerce websites in 2022.

3. Easy to monitor and analyze

Any e-commerce website should be monitoring and analyzing the data to help make further decisions for the website. The main metric is to analyze the percentage of visits that end up buying the service provided by the website. Hence, any website should be really easy to monitor and analyze so it becomes easy to know if the strategy you’re using works or doesn’t.

4. Multiple payment gateway integrations.

An essential feature for e-commerce websites in 2022. A payment gateway transfers the key information from the website to the payment processors and vice versa, encrypting all sensitive information. In short, it is a tool to deal with all online transactions. Now, there are multiple modes of online transactions available, and every user uses a different type of mode. Hence it becomes necessary to integrate multiple payment gateways so that there arises no issue for anyone during payment and it becomes a smooth purchase.

5. Search bar

A website has various services and products. So when a user comes to your website and has a particular order in his mind, it becomes a lot more convenient to have a search bar where the desired order can be found without any hassle.

6. Currency converter

If you want your e-commerce website to flourish throughout countries, a currency converter is advisable for your website. A currency converter allows your users to calculate the exchange rate of different currencies quickly, without leaving the page of your website. 

7. Wishlist

Sometimes the user does not wish to buy a product immediately, and that is where a wishlist comes in. It gives the user time to decide whether they want to buy or not. This helps in reducing any doubts they have about the product and helps in a satisfactory purchase. Wishlist also encourages customers to revisit the site in order to review their items again. 

8. Upsells

When you convince someone to buy a product along with the product they are purchasing currently, it is called upselling. Customers who trust your product have a higher chance of buying an additional product alongside. It will increase the AOV (Average Order Value) resulting in boosted ROAs (Return on Ad Spend).