10 Reasons for no sales despite traffic.

It is not necessary for an e-commerce website that has good traffic to have consistent sales. Here are the 10 most common reasons why:

1. Low-Quality Images

Graphics are one of the first things that catch people’s eyes when they first visit any website. Since they cannot actually see your product in person, an image is all they can rely on, that speaks for your brand. A low-quality image does not help with clarity, even if it is zoomed, which may speak ill of your business and lessen customer confidence, thus reducing sales.

2. Unorganized website menus

 A menu is where the customer discovers the type of products/services your business offers. An easy-to-understand, organized menu helps the customer with this, without any hassle. A visit to an unorganized website is a tedious task for any customer, which they absolutely dislike. As soon as people see that what they are looking for is a long complex process, they exit from your website leading to no sales despite traffic.

3. Not Using Email Marketing

Email marketing is the best way to develop business connections with new potential clients while also maintaining that with the current ones. It is proven that customers tend to spend more when they receive email offers. Sending newsletters of your brand and product announcements through emails consistently helps remind the customers of your brand and thus indirectly urge them to buy from your business. Not collecting emails will make your business miss out on all these benefits.

4. Not Having About, Contact Us, and FAQs Pages 

Customer trust in a brand is one of the most important aspects of a business. And that trust builds when they know entirely about the brand. This is possible when the brand is fully available to its customers. When a website doesn’t tell about what they are and what services they provide, this creates doubt and confusion. Contact us and FAQs pages show that the brand is present for its customers and clear all questions regarding their products/services. Lack of all these things decreases credibility, thus decreasing sales.

5. Not Highlighting Products on your Home Page

A website homepage is an introduction as well as a navigation page for your business. Anything included on your homepage is to make a strong impression on your customers so that it encourages them to take the desired action. Hence the products that you want to sell, must be highlighted really well with a product-focused image and text overlays, that drive the customer to make the purchase.

6. Not Using Conversion-Specific Tools

Conversion tools are those tools and tactics that help convert the visitors into the customers of your website. It helps you know the activity of the visitor and thus provides the solution to the problems that can be fixed and helps understand the needs of the customers. This helps cater to the visitors’ needs hence turning them into the customers of your business when done consistently. No usage of proper conversion tools makes you miss out on the targeted needs and thus there are no sales.

7. Not Creating a Sense of Urgency

Creating a sense of urgency often taps into the customers’ fear of missing out on something valuable. It helps in creating a sense of desire for your products that urges the customer to make fast decisions. The sense of urgency helps in reducing the chances of purchasing alternated decisions, thus boosting your website sales. But when the website does not create that sense of emergency, it doesn’t pique the customers’ interest or decision by much, thus losing out on sales.

8. Bad Product Descriptions

One of the common reasons for not getting e-commerce sales despite traffic is badly written product descriptions. Product descriptions are important for an online business to be successful. It provides vital information about the product the customer needs to know in order to make a decision. It also helps the business to be visible online when someone searches for a product. When the product description is put incorrectly or not up to the mark, it might not provide enough clarity that the customer needs to decide to buy that product. It also affects the online visibility of the product.

9. Not Using Incentives

Who doesn’t like an incentive?! When you provide a customer with incentives like- a signup bonus, membership, subscription, learning opportunities, offers, etc, it helps pique their interest and leads them to buy your service or product, as it benefits them. Hence, if your website does not use incentives, then you are missing out on quite a number of possible sales.

10. No Fast and Easy Checkout

A customer wants his order to be swift and tension-free. When a customer selects a product and proceeds towards the checkout to buy the product or service, the last thing you would want is to lose in sales despite traffic out on that sale. Hence, the process of checking out must be made very easy and quick for the customer (like a single click checkout), so that no issue of wait or complexity makes the customer change their mind.