Digital Marketing Executive

Responsibilities and Duties:

The candidate will be responsible for the following activities on an ongoing basis:
– Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
– Designs, builds, and maintains our social media presence.
– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
– Identifies trends and insights and optimizes spend and performance based on the insights.
– Brainstorms new and creative growth strategies through digital marketing.
– Plans, executes, and measures experiments and conversion tests.
– Collaborates with internal teams to create landing pages and optimize user experience.
– Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Identifies critical conversion points and drop off points and optimizes user funnels.
– Collaborates with agencies and other vendor partners.
– Evaluates emerging technologies.
– Provides thought leadership and perspective for adoption where appropriate.

Required experience, skills, and qualifications:

– Bachelor’s or master’s degree in marketing or a related field
– Minimum 1 year experience in digital marketing, particularly within the industry
– Creating and maintaining client relationships
– Self-motivated yet customer-focused
– Proficient in marketing research and statistical analysis
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
– Experience in optimizing landing pages and user funnels
– Experience with A/B and multivariate experiments
– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
– Working knowledge of ad serving tools
– Experience in setting up and optimizing PPC campaigns on all major search engines
– Familiar with the current AI tools

Apply now